Candidat - Best Initiative in Sustainable Development
B&B Hôtels
Campaign - B&B HOTELS is promoting a "pink October" !
B&B Hotels is mobilised to fight breast cancer – more than 250 hotel managers and several thousands of clients are working together for charity!
At B&B Hotels, a network of committed entrepreneurs, we have always supported actions that are important to us, such as ARSEP (we are founding members of the project “Solidaires en Peloton”), the school of the second chance or the Transmetteurs (“samu social”).
At the B&B HOTELS convention in November 2016, two hoteliers launched the idea of organizing a fundraising to fight against breast cancer (one of them being seriously ill), and with this little spark was born a beautiful a project that has engaged our partners, hoteliers, staff and customers to support the association "Breast Cancer, let's talk about it!"
- B&B HOTELS has funded an award that has allowed the association "Breast Cancer, let's talk about it!" to reward a scientific who has a special commitment to breast cancer research.
- Throughout the month of October (“Octobre Rose”), we distributed awareness kits in our hotels and organized a fundraising for the benefit of the association.
- In partnership with our supplier Lucien Georgelin, we created a "rose" jam especially for October Rose that we sold in all our hotels during the month of October
Discover our project!